The Letter Writer’s Workshop

Posted June 8th, 2007 by Joe Kaiser

My letters tended to create instant friendships

Dear Rob,

Last month AAG David Huey was on the radio discussing this investigation and mentioned my letter series, The Real Estate Equalizer, taken from my course, The Foreclosure Letter Writer’s Workshop.

You guys actually have an issue with my letters?

I’m stunned.

That letter writer’s course is one of the best reviewed courses I sell. People love it because it teaches investors a whole new way to think about writing letters and connecting with people facing foreclosure.

They produce results

Even better, it flat-out works.

The letters my students and I create, based on the principles described in that course, are some of the best foreclosure letters written.

The reason is simple: they are powerful, they are effective, they produce results.

How is that a problem?

Our job as investors is connecting with people who can use (and need) our services. People in foreclosure have concerns that must be understood and addressed, and if we fail to do that in our letters, no connection (and no deal) happens.


So, we write letters designed to allow the possibility of connecting.

It’s not a bad thing.

It’s not deceptive.

It’s not unfair.

It’s simply what works and what it takes to maximize our chances that someone in foreclosure reads our letters, picks up the phone, and calls.

Your office seems to believe that simply because the letters work, they are deceptive. I believe the reason for this is your office takes the position, apparently, that all foreclosure investors are up to no good and anything they do to bring about a sale is just part of their scam.

This is unfortunate and demonstrates that AAG’s involved in this investigation decided long ago I was guilty of Consumer Protection Act violations and now are doggedly trying to find something to make those claims stick.

And my letters?

Not the place to be looking.

Your office is wrong

Any reasonably objective person reviewing the letters will say, “that’s a decent letter.” What they won’t say is, “that’s deceptive.”

Your office says, “that’s deceptive.”

Your office is wrong.

We’d heard, early on in this investigation, that my letters were the big problem. The story went that they were so effective, owners in foreclosure receiving the letters were powerless against them.

I recall my attorney relating the assertion by your staff that my letters tended to create instant friendships and those friendship bonds meant that I wasn’t being fair.

Joe, fiduciary

In fact, we heard your staff saying that simply by sending a letter to someone we’d never met, the moment that person opened that letter we created an instant fiduciary responsibility to them.

Rob, I only wish the letters were that good.

Saying my letters create friendships or bonds is stretching it. They’re good letters, but that’s about it. Saying my letters impose a fiduciary responsibility on me because people instantly trust me and will do whatever I suggest isn’t just stretching it, it’s ridiculous.

They’re just letters, letters that just happen to work.

nothing more

Creating letters that work, connecting with people, and developing a sense of trust is not deceptive or unfair, it’s what allows people in foreclosure to feel comfortable enough with me to be able to pick up the phone.

That’s it. Nothing more.

Them picking up the phone and calling me is my objective in writing to people in foreclosure, and the mere fact I do a good job of it doesn’t make me a scamster, it makes me a decent investor.

It’s sad your office sees success as a foreclosure investor as evidence of a scam. There is no scam here. I’m just writing letters that have been thought through, constructed carefully, and designed to elicit calls.

And the fact they work?

What can I say?

I’m an investor.


Joe Kaiser

3 Responses to: “The Letter Writer’s Workshop”

  1. Rikka responds:
    Posted: June 9th, 2007 at 2:36 pm


    Heard about your blog, had to come visit. This is an excellent post.


  2. Brad Crouch responds:
    Posted: June 10th, 2007 at 1:04 pm


    Last month I bought your “Foreclosure Letter Writer’s Workshop” course, and I must admit that I’ve been so consumed by your “Blue Pen Flip” program, that I haven’t yet had the time to read it.

    After reading this letter, I am motivated to get to it now.

    Just so that you know, I didn’t buy this course because I am involved with foreclosures. But rather because I wanted to see if I could learn something about connecting with a potential seller. I think there is a lot to learn from your “fine tuned” collection of foreclosure letters. Things that can be used for ANY form of communication with a potential seller.

    This was a very good letter you wrote, here. And I was particurlarly interested with your and the AG’s concept of “Fiduciary reloationships”. It became obvious to me who is legally correct, having taken a college course on Business Law. Makes me wonder why the AG is not following the law?

    Brad Crouch

  3. Redline responds:
    Posted: June 10th, 2007 at 8:54 pm

    Well I’d love to continue reading this blog, Joe … but I am off to sue McDonalds for billions.

    Yep, you heard it! BILLIONS!

    I just found out they have a FIDUCIARY RESPONSIBILITY to me through their very persuasive billion dollar worldwide print, TV and radio ad campaigns! I could never turn their burgers down. Who could? Between the two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun … They had me at HELLO!! And don’t even mention that damn happy clown of theirs …

    I trusted them to do right by me and they failed. My cholesterol is high and I’m getting a little pudgy ’round the middle.

    No good.

    My lawyer says their latest attempt to avoid settlement by introducing apples and salads ain’t gonna cut it either.

    Wish me luck, Joe … I’m about to get rich!

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